For the past 3 years, my hair care routine has included consistent use of the award winning purple shampoo I formulated. It has been my go to solution for combating unwanted brassiness on the blonde ends and maintaining the vibrancy of my silver top. I’m sharing my insights into the benefits from a formulator’s perspective and also what I’ve learned from years of use.

Is your blonde hair brassy or your grey hair looking dull? Here’s everything you need to know about why it’s happening and how to fix it.

After many customer requests, we set out to create a purple shampoo that you can feel good about using knowing that we didn’t compromise on a single ingredient.