One Philosophy. Two Categories.
Most brands specialize in either hair or skincare. We formulate both in-house using the same sensitive-skin standards.
Every product is designed to support long-term scalp and skin health — without hidden irritants or unnecessary fillers.
Gentle Transformative Beauty
Our Formulation Standards
If you have ever used a “gentle” shampoo and still felt itchy, or tried a “clean” or “custom” formula that did not feel quite right, you are not imagining it.
Some ingredients commonly used in products labeled gentle, including cocamidopropyl betaine, do not work for everyone. Over time, they can contribute to scalp or skin sensitivity.
That is why we formulate differently.
Our formulas are crafted without cocamidopropyl betaine, sodium lauryl sulfates, sodium EDTA, or phenoxyethanol.
Instead, we use single-source proteins, gentle functional actives, and in-house botanical infusions designed to support long-term scalp and skin comfort.
All formulas are nut-free and designed with low-allergen sensitivity in mind.
Refillable. Made fresh in our Vermont studio.
Chances are, if your scalp is sensitive, your face and body are too.
Non-toxic, Hypoallergenic formulas
Vegan + gluten + nut free options
Let customers speak for us
I finally made the decision to stop dying my hair, and let my gray flag fly. I’m so happy to have found this line of purple products. The booster works wonders! I noticed a difference in the color after the first time I used it. I absolutely LOVE the gray now…and I get compliments on it all the time as well.
Flourish thanks again for always making me feel like the prettiest person in the room❤️
Love the feeling off my hair very soft and easy to brush after just even the shampoing
Amazing oil especially after sun exposure
I got this serum to use on my ends before occasional heat styling. It works wonderfully for that purpose, but now I can't stay out of it for daily smoothing and flyaways. A little goes a long way and it smells soooo divine. It feels luxurious and gentle at the same time. Thank you, Flourish Beauty!
Love this product so far! Just started a week ago, it’s light, not fragranced and doesn’t weigh down my super fine hair. Would recommend:)
Gives my fine hair some volume! Smells nice too
Natural blonde here. I had been wanting a natural purple shampoo for my blonde hair. I was gifted this for Christmas by my amazing husband, I’m just starting to run out(I wash my hair every night). My hair goes to the middle of my back, and with 3 pumps, it lathers beautifully. I’m a very frugal person but this is so worth the money! At the risk of sounding vain and overly confident, my hair looks amazing. It hasn’t dried it out, and it makes my very blonde hair look even more blonde. I love love love the fact that there are no artificial dyes. Total win!
Please NEVER stop making this! It is an absolute staple. I now have my mom, dad, and boyfriend using it along with the facial mist. It’s gold.
We have very hard water, so I use the Purple Shampoo and Conditioner to clean my hair every Sunday. Can notice such a difference in smoothness and shine. Great way to start the week!
I had a delightful experience. The products made my skin feel revived and the steam felt so nourishing. I live in a house with wood heat and the steam was a wonderful antidote. The assistant who walked me through all the steps was very knowledgeable and gave me an experience that felt relaxed and personal. I highly recommend this treatment! I’ve walked by many times and am so happy I stopped in and experienced part of what Flourish offers.
I was looking for a multipurpose product that was part heat protectant, but also something that could be used to calm frizz if needed and also something more natural, instead of all the chemicals. This product came up in a search. It is great that there are mini sizes to try a product and also to use in travel. I sprayed this product on before using a flat iron and like the directions say...wait for the product to dry first. The flat iron glided right through and the product didn't weigh my hair down or make it sticky. I also sprayed some on after heat styling which made my hair even softer. The spray bottle has an excellent mist and not a lot is needed. The smell is kind of an orange/lemony/spa smell, but doesn't linger on the hair. Great product! The samples were also appreciated and were great as well. Will definitely order from here again!
Absolutely love this! The smell is amazing and feels great on my skin
Love it!
I absolutely love this lip balm. It goes on smoothly and doesn’t feel greasy or heavy. I even got my husband to use it! I won’t go without this gem in my daily routine!
Can Purple Work for You?
Our plant-based purple shampoo is different than conventional options. Take our short quiz to get customized recommendations.
🏆 Award-Winning Formulas, Loved Year After Year
From shampoo to skincare to scent, our products have been recognized by the clean beauty industry for doing things differently—refillable, gentle, and made with ingredients that actually work.
“I have spent years researching and refining to uncover safe, effective ingredients and fresh, intentional scent profiles so that even those of us with allergies and sensitivities can have it all.”
– Kirsten Connor, founder of Flourish Beauty Lab
My products are formulated to empower those of us with allergies
and sensitivities to love their hair and skin again.
We care about reducing our packaging consumption and having fun with our scents!
These formulas work for everyone and especially people with:
Nut allergies
Gluten allergies
Scalp psoriasis
Scalp dermatitis
Rosacea
Eczema
Scent sensitivity
Cocomidapropyl betaine allergies
Visit Our store
802.291.3709
4 North Main St.
White River Junction, Vermont
Find us on Google Maps
Winter + Holiday Hours
Monday+Tuesday 10-3
Wednesday-Friday 10-5:30
Saturday 10-3
Private Events:
Friday 5-7
Saturday 3-7