About Us
About Flourish Beauty Lab
Vermont’s Systems-Based Sensitive-Skin Formulation Studio
Flourish Beauty Lab is Vermont’s systems-based sensitive-skin formulation studio, crafting refillable hair and skin care with the same philosophy in our Vermont lab.
What began as a search for safe, effective solutions for sensitive skin has grown into Vermont’s largest personal care refill store and a nationally recognized leader in clean beauty.
Hi, I'm Kirsten Connor. I’m the founder and formulator behind Flourish.
For over 20 years, I’ve been creating products that balance performance with sensitivity. After living with multiple autoimmune conditions and years of unexplained rashes, scalp sensitivities, and skin reactions, I became a relentless student of ingredient safety and formulation.
What I couldn’t find on the market — products that were both gentle and effective (without cocomidapropyl betaine) — I set out to create myself.
Today, every formula is developed and poured in-house in our open lab in downtown White River Junction, Vermont — from sourcing botanicals to final production.
What “Sensitive-Skin” Really Means
Many brands say they’re formulated for sensitive skin.
For some, that means unscented and minimal.
For us, it means identifying and avoiding the real triggers that cause irritation — especially in both skin and scalp.
You won’t find common sensitizers like:
• Cocamidopropyl betaine
• Phenoxyethanol
• Disodium EDTA
• Sodium lauryl sulfates
• Tea tree, eucalyptus, or peppermint
Our formulas are also nut-free and gluten-free across the line — because reactive skin care should consider more than fragrance alone.
We design products that don’t just avoid irritation — they actively support healthy barrier function, balanced protein, and long-term scalp and skin health.
Systems, Not Single Products
We don’t formulate isolated items.
We build complete, layered routines — for both hair and skin — designed to work together.
From clarifying boosters to protein-balanced shampoos, from oil cleansers to antioxidant serums, our systems simplify your routine while strengthening results over time.
Because healthy hair begins at the scalp.
And healthy skin begins with barrier integrity.
The philosophy is the same.
Made Fresh in Vermont
Every product is handcrafted in-house in our Vermont studio.
We combine locally wildcrafted herbs and Vermont-grown botanicals with globally sourced, fair-trade, certified-organic ingredients like olive squalane, jojoba, and berry fruit oils.
For lab-processed essentials like cleansers, emulsifiers, and preservatives, we use EcoCert-approved ingredients selected for safety, efficacy, and environmental responsibility.
We are proud to be:
• Refillable
• Low-waste
• Ingredient-transparent
• Small batch
• Made fresh
🏆 Multi-Year Award-Winning Formulas — Loved by Editors + Experts
Beyond the Bottle
We believe care should be accessible — not a luxury.
Through our Community Period Care Initiative, we purchase organic period care from a small women-owned manufacturer and donate directly to Upper Valley Haven and Woodstock Food Shelf. Individuals select what they personally need, and when possible, we also contribute our own wash and balm.
This is an ongoing initiative supported by Flourish and by customers who choose to participate.
Why People Choose Flourish
Refillable & Sustainable — Vermont’s largest refill program, helping reduce waste with every purchase.
Sensitive-Safe & Effective — Hypoallergenic, nut-free, gluten-free formulas that perform beautifully.
Small Batch, Made Fresh — Crafted in-house in our open Vermont lab.
Community & Care — A local studio and refill shop where you can try, learn, and connect.
🏆 Multi-Year Award-Winning Formulas — Loved by Editors and Experts.
Not sure where to start?
Our Travel + Try Me Sizes + Routines make it easy to find your perfect match.
flourish:
to grow in a healthy, vigorous way,
especially as the result of a favorable environment.