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Vibrant + Violet Purple Perfecting Shampoo

$3600

A Purple Shampoo for Sensitive Scalps & Fragrance-Free Needs

Meet the only plant-based purple shampoo designed specifically for sensitive scalps and those avoiding synthetic fragrances. Our formula is free from harsh dyes and chemical toners, using only botanical color from berries, fruits, and veggies to gently neutralize brassy tones in blonde, silver, gray, and white hair.

Why Choose Our Purple Shampoo?

Ultra-Gentle & Plant-Based – No synthetic ultramarine violet or artificial colorants, just pure plant power.
Sensitive Scalp Approved – Free from harsh detergents, synthetic fragrances, and known irritants.
Gradual, Natural Toning – Brightens silver and highlights blonde without over-toning or staining.
Hydrating & Strengthening – Smooths, softens, and enhances shine without stripping moisture.

Who It’s For:

Blonde, Silver, Gray, or White Hair – Neutralizes yellow and brassy tones naturally.
Sensitive Scalps & Fragrance-Free Lifestyles – A non-irritating, plant-based alternative.
Those Avoiding Harsh Chemicals – No synthetic dyes, sulfates, or artificial fragrances.

The Power of Botanical Purple Toning:

Spirulina (Blue-Green Algae) – Naturally rich in protein, vitamins, and minerals, delivering intense cyan blue for a true violet tone.
Purple Sweet Potato Extract – Packed with anthocyanins for deep, cool-toned color correction.
Rosehip & Sunflower Extracts – Strengthen and nourish hair for a smoother, shinier finish.

Ingredients That Work for You:

  • Decyl Glucoside & Sodium Lauryl Sulfoacetate (SLSA)Gentle, sulfate-free cleansers that provide a rich, effective lather without irritation.
    Guar Hydroxypropyltrimonium Chloride – Conditions and smooths hair for a soft, tangle-free feel.
    Panthenol (Vitamin B5) – Adds hydration, shine, and strength to fragile strands.
    Gluconolactone & Sodium Benzoate – A mild, non-irritating preservative system that keeps your shampoo fresh.

Vegan | Gluten-Free | Nut-Free | Eco-Friendly

No synthetic dyes. No artificial fragrances. No compromise.

Make the switch to a truly natural purple shampoo today!



Ingredients: purified water (and) Rosa canina (rosehip)extract (and) helianthus annus (sunflower) seed extract, decyl glucoside***, sodium lauryl sulfoacetate***^, vegetable glycerin*, propanediol***, (and) proprietary color blend of spirulina platensis (spirulina),Ipomoea Batatas (purple potato)extract, gluconolactone***(and) sodium benzoate***(preservative system), guar hydroxypropyltrimonium chloride, panthenol (vitamin B), secret essential oil blend including violet leaf.

VEGAN. GLUTEN+NUT FREE.

*certified organic ** wild harvested ***Ecocert ^safe, gentle cleanser, not SLS

Learn more about our purple shampoo:

How I Care for My Blonde Going Grey Hair | Volume + Shine Routine,

Purple Shampoo: What I've Learned from 3 Years of Using It 

Customer Reviews

Based on 60 reviews
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T
Tish
Love the purple!

I finally bought the travel size purple shampoo and conditioner, while waiting to use up the current other brand in my shower. And I may just pour the other shampoo down the drain, I love how this shampoo makes my thinning and lifeless, arctic-blonde hair feel so much thicker and gives it some body, even in the winter! Not sure why I’m surprised, I love all of my Flourish products! I’ll be buying the full size as soon as the travel sizes are empty,

D
Dianne Estes
Best Purple Shampoo Out There

I love this shampoo. My hair feels clean without drying it out. AND...a little goes a long way! Love it and I will keep using it to keep my glorious white hair bright!

J
Jennifer D
Smells awful and had allergic reaction

I wanted to love this shampoo, but unfortunately not only did it smell awful, but I also had an allergic reaction to it. My hair fell out in clumps, my scalp was itchy, and I broke out in a rash all over my body.

Hi Jennifer-
Thank you for sharing your experience. We take customer feedback very seriously, and I’m sorry to hear about the concerns you’ve raised.

Our Purple Shampoo has been carefully formulated and loved by customers for years, especially those with sensitivities who might have a difficult time with conventional purple shampoos, and we've never encountered an experience like this before. All of our products are crafted with ingredients recommended for sensitive skin and undergo thorough quality control to ensure they are both safe and effective.

Since your feedback is important to us, we kindly asked for photos or documentation of the hair loss and rash to better understand and investigate the situation. We also recommend consulting with a dermatologist to help determine if any specific ingredient may have caused this reaction, as allergies can vary widely from person to person.

Please feel free to reach out to us directly at kirsten@flourishbeautylab.com so we can work with you to address this further.

Warm regards,
Kirsten Connor

E
Elizabeth Sargent
Vibrant + Violet Purple Perfecting Shampoo

I am one of those blonds turningn gray and am really liking this shampoo!

Hi Elizabeth-
Yay for blondes going gray! I'd love to see your progress and I'm so happy Vibrant + Violet is part of your journney.
Kirsten

J
Jen Patterson
Favorite shampoo

I've been using the purple shampoo & conditioner for a few months & I love it! I'm growing out my natural gray/dark brown hair, but still have some previously colored (dark brown that has turned slightly brassy) hair on the ends. The purple shampoo & conditioner really helps to blur the contrast & blend the grays & browns. It has a very neutral smell that doesn't overpower (I'm very sensitive to smells). My hair feels soft & has a nice shine to it. The shampoo is very thin/watery, so that takes some getting used to but is not a problem for me.