Flourish Beauty Lab Purple Shampoo | Plant-Based Toning for Blonde, Silver & Gray Hair
Gentle plant-based purple shampoo for blonde, silver & gray hair — brightens tone without synthetic dyes or artificial fragrance.
A gentle, plant-based purple shampoo that neutralizes brassiness in blonde, silver, and gray hair without synthetic dyes or sulfates. Formulated with spirulina and purple sweet potato for natural toning, it brightens and hydrates while soothing sensitive scalps. Each batch is made fresh in small batches in our Vermont lab.
Why Our Purple Shampoo Works Differently
Most purple shampoos rely on synthetic dyes to neutralize brassiness.
Those pigments can stain hair, dry it out, or irritate sensitive scalps.
Flourish formulates purple shampoo differently.
Our formula uses botanical pigments from spirulina and purple sweet potato, combined with gentle cleansers designed for sensitive hair and scalp.
The result is gradual, natural toning that brightens blonde, silver, and gray hair without dryness or irritation.
Why You’ll Love It: Safe for sensitive scalps, fragrance-free lifestyles, and anyone seeking a truly natural purple shampoo.
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No Synthetic Dyes — toned with botanicals, not chemical colorants
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Sensitive-Scalp Safe — no harsh detergents or artificial fragrance
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Brightens Naturally — neutralizes brassiness without over-toning
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Hydrating Cleanse — creates a rich lather without stripping hair or scalp
👉 Best paired with our Violet Booster for customizable toning.
Who It’s For:
Blonde, Silver, Gray, or White Hair – Neutralizes yellow and brassy tones naturally.
Sensitive Scalps & Fragrance-Free Lifestyles – A non-irritating, plant-based alternative.
Those Avoiding Harsh Chemicals – No synthetic dyes, sulfates, or artificial fragrances.
Complete Your Routine:
Get your best blonde, silver, or gray—without brass or dryness.
Purple Conditioner for tone + moisture
Violet Booster for deep toning days
Patchouli Tangerine Shampoo to alternate for volume and protein balance (purple formulas are protein-free for universal use)
The Power of Botanical Purple Toning for Blonde, Silver & Gray Hair:
Spirulina (Blue-Green Algae) – Naturally rich in protein, vitamins, and minerals, delivering intense cyan blue for a true violet tone.
Purple Sweet Potato Extract – Packed with anthocyanins for deep, cool-toned color correction.
Rosehip & Sunflower Extracts – Strengthen and nourish hair for a smoother, shinier finish.
Ingredients That Work for You:
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Decyl Glucoside & Sodium Lauryl Sulfoacetate (SLSA) – Gentle, sulfate-free cleansers that provide a rich, effective lather without irritation.
Guar Hydroxypropyltrimonium Chloride – Conditions and smooths hair for a soft, tangle-free feel.
Panthenol (Vitamin B5) – Adds hydration, shine, and strength to fragile strands.
Gluconolactone & Sodium Benzoate – A mild, non-irritating preservative system that keeps your shampoo fresh.
Vegan | Gluten-Free | Nut-Free | Eco-Friendly
No synthetic dyes. No artificial fragrances. No compromise.
Make the switch to a truly natural purple shampoo today!
Ingredients: purified water (and) Rosa canina (rosehip)extract (and) helianthus annus (sunflower) seed extract, decyl glucoside***, sodium lauryl sulfoacetate***^, vegetable glycerin*, propanediol***, (and) proprietary color blend of spirulina platensis (spirulina),Ipomoea Batatas (purple potato)extract, gluconolactone***(and) sodium benzoate***(preservative system), guar hydroxypropyltrimonium chloride, panthenol (vitamin B), secret essential oil blend including violet leaf.
VEGAN. GLUTEN+NUT FREE.
*certified organic ** wild harvested ***Ecocert ^safe, gentle cleanser, not SLS
💜 Purple Hair Care FAQ
Q: Is this purple shampoo safe for sensitive scalps?
Yes. All Flourish Beauty Lab purple products are formulated without synthetic dyes, sulfates, or artificial fragrance. We use gentle, plant-based cleansers and colorants to reduce irritation. Many customers with eczema, dermatitis, or fragrance sensitivity use it successfully.
Q: Is it fragrance-free or unscented?
Technically, it is fragrance-free (we do not use synthetic fragrance), but it is not unscented. It has a subtle, natural scent from the botanical ingredients and extracts used. There is no added perfume.
Q: How is the color created?
We use natural pigments from spirulina (blue-green algae) and purple sweet potato extract. These botanical pigments neutralize yellow and brassy tones without synthetic ultramarine or coal-tar dyes.
Q: How strong is the toning?
The toning is gentle and builds gradually with use. If you need a stronger toning effect, you can add our Violet Booster — a customizable powder you mix into your shampoo or conditioner for extra toning or a deeper clarifying cleanse.
Q: Can I use it on gray or white hair?
Yes! It’s designed for blonde, silver, gray, and white hair. It helps brighten and neutralize brassiness in all light hair tones, without staining or dulling the natural color.
Q: Is it safe for color-treated hair?
Yes. It’s sulfate-free and formulated to protect color-treated and highlighted hair. It won’t strip or fade salon color.
Q: How often should I use it?
Most people use the Purple Shampoo 1–2× per week and alternate with a non-toning shampoo in between. You can adjust frequency based on your tone goals and how often you wash your hair.
Q: Does it lather?
Yes! Even though it’s sulfate-free, our formula has a rich, creamy lather from gentle coconut-derived cleansers.
Q: Where is it made?
Every batch is made fresh in our lab in Vermont.
Learn more about our purple shampoo:
How I Care for My Blonde Going Grey Hair | Volume + Shine Routine,
