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Vibrant + Violet Purple Perfecting Shampoo

$3600
9 oz. bottle
Product

Pre-Paid Envelope

Add a pre-paid envelope to return you packing for recycling. We’re committed to being responsible for the packaging we put out into the world and now, we’re rewarding you when you help us recycle properly. We’ve been refilling bottles, reducing new packaging and accepting the refill pouches back for years. But now, we’ve made it even easier and it comes with rewards! Here’s how it works: When your bottle is empty, save the container. Clean and dry it. Squeeze the refill and use the spout to refill your clean, dry bottle. Order a refill pouch and save 15% off the bottle price. Check the box to request a pre-paid envelope to return the pouch in. When your pouch is empty, cut the spout off so it is flat. Rinse it out and return it to us in the pre-paid, gray, compostable envelope. For efficiency, please mail 2-3 pouches at a time. Write your name on the envelope and drop it in the mail to us. When we receive it back, we will process them into our Terracycle container and add 50 points for large pouches and 25 points for small pouches into your Flourish account to use on your next purchase!

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A Purple Shampoo for Sensitive Scalps & Fragrance-Free Needs

Meet the only plant-based purple shampoo designed specifically for sensitive scalps and those avoiding synthetic fragrances. Our formula is free from harsh dyes and chemical toners, using only botanical color from berries, fruits, and veggies to gently neutralize brassy tones in blonde, silver, gray, and white hair.

Why Choose Our Purple Shampoo?

Ultra-Gentle & Plant-Based – No synthetic ultramarine violet or artificial colorants, just pure plant power.
Sensitive Scalp Approved – Free from harsh detergents, synthetic fragrances, and known irritants.
Gradual, Natural Toning – Brightens silver and highlights blonde without over-toning or staining.
Hydrating & Strengthening – Smooths, softens, and enhances shine without stripping moisture.

Who It’s For:

Blonde, Silver, Gray, or White Hair – Neutralizes yellow and brassy tones naturally.
Sensitive Scalps & Fragrance-Free Lifestyles – A non-irritating, plant-based alternative.
Those Avoiding Harsh Chemicals – No synthetic dyes, sulfates, or artificial fragrances.

Complete Your Routine:
Get your best blonde, silver, or gray—without brass or dryness.

💜 Purple Conditioner for tone + moisture
💜 Violet Booster for deep toning days
💜 Patchouli Tangerine Shampoo to alternate for volume + protein balance

💛 Shop the Purple System →

The Power of Botanical Purple Toning:

Spirulina (Blue-Green Algae) – Naturally rich in protein, vitamins, and minerals, delivering intense cyan blue for a true violet tone.
Purple Sweet Potato Extract – Packed with anthocyanins for deep, cool-toned color correction.
Rosehip & Sunflower Extracts – Strengthen and nourish hair for a smoother, shinier finish.

Ingredients That Work for You:

  • Decyl Glucoside & Sodium Lauryl Sulfoacetate (SLSA)Gentle, sulfate-free cleansers that provide a rich, effective lather without irritation.
    Guar Hydroxypropyltrimonium Chloride – Conditions and smooths hair for a soft, tangle-free feel.
    Panthenol (Vitamin B5) – Adds hydration, shine, and strength to fragile strands.
    Gluconolactone & Sodium Benzoate – A mild, non-irritating preservative system that keeps your shampoo fresh.

Vegan | Gluten-Free | Nut-Free | Eco-Friendly

No synthetic dyes. No artificial fragrances. No compromise.

Make the switch to a truly natural purple shampoo today!



Ingredients: purified water (and) Rosa canina (rosehip)extract (and) helianthus annus (sunflower) seed extract, decyl glucoside***, sodium lauryl sulfoacetate***^, vegetable glycerin*, propanediol***, (and) proprietary color blend of spirulina platensis (spirulina),Ipomoea Batatas (purple potato)extract, gluconolactone***(and) sodium benzoate***(preservative system), guar hydroxypropyltrimonium chloride, panthenol (vitamin B), secret essential oil blend including violet leaf.

VEGAN. GLUTEN+NUT FREE.

*certified organic ** wild harvested ***Ecocert ^safe, gentle cleanser, not SLS

Learn more about our purple shampoo:

How I Care for My Blonde Going Grey Hair | Volume + Shine Routine,

Purple Shampoo: What I've Learned from 3 Years of Using It 

Customer Reviews

Based on 65 reviews
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S
Sherry Shifflett

Really like the product

E
Elizabeth Sargetn
Lavender Shampoo

LOVE this shampoo, leaves my hair looking healthy and vibrant! Great for those of us who are turning gray!

F
FK
Amazing purple shampoo

I have used the purple shampoo and conditioner for many years. It remains a favorite of mine. It leaves my hair silky soft and brightens my silver strands.

N
Nicole G.
Purple Sham-PHEW!

I'm so relieved to find a purple hair product (that works!) that is made with such clean ingredients. This shampoo brightens my natural gray hair to a sparkly state and removes any mineral build-up that can cause yellowing or overall dingey-ness, all while taming the frizz that I am prone to. So grateful to have this winner in my arsenal (I use (and LOVE) the Honey Blossom shampoo and conditioner as my more daily products and use the purple every two weeks or so).

A
Alma Fisher
Great product

Love this so much. Wonderful product. Great results.