Flourish Beauty Lab Purple Shampoo | Plant-Based Toning for Blonde, Silver & Gray Hair
Gentle plant-based purple shampoo for blonde, silver & gray hair — brightens tone without synthetic dyes or artificial fragrance.
A gentle, plant-based purple shampoo that neutralizes brassiness in blonde, silver, and gray hair without synthetic dyes or sulfates. Formulated with spirulina and purple sweet potato for natural toning, it brightens and hydrates while soothing sensitive scalps. Each batch is made fresh in small batches in our Vermont lab.
Why Our Purple Shampoo Works Differently
Most purple shampoos rely on synthetic dyes to neutralize brassiness.
Those pigments can stain hair, dry it out, or irritate sensitive scalps.
Flourish formulates purple shampoo differently.
Our formula uses botanical pigments from spirulina and purple sweet potato, combined with gentle cleansers designed for sensitive hair and scalp.
The result is gradual, natural toning that brightens blonde, silver, and gray hair without dryness or irritation.
Why You’ll Love It: Safe for sensitive scalps, fragrance-free lifestyles, and anyone seeking a truly natural purple shampoo.
-
No Synthetic Dyes — toned with botanicals, not chemical colorants
-
Sensitive-Scalp Safe — no harsh detergents or artificial fragrance
-
Brightens Naturally — neutralizes brassiness without over-toning
-
Hydrating Cleanse — creates a rich lather without stripping hair or scalp
👉 Best paired with our Violet Booster for customizable toning.
Who It’s For:
Blonde, Silver, Gray, or White Hair – Neutralizes yellow and brassy tones naturally.
Sensitive Scalps & Fragrance-Free Lifestyles – A non-irritating, plant-based alternative.
Those Avoiding Harsh Chemicals – No synthetic dyes, sulfates, or artificial fragrances.
Complete Your Routine:
Get your best blonde, silver, or gray—without brass or dryness.
Purple Conditioner for tone + moisture
Violet Booster for deep toning days
Patchouli Tangerine Shampoo to alternate for volume and protein balance (purple formulas are protein-free for universal use)
The Power of Botanical Purple Toning for Blonde, Silver & Gray Hair:
Spirulina (Blue-Green Algae) – Naturally rich in protein, vitamins, and minerals, delivering intense cyan blue for a true violet tone.
Purple Sweet Potato Extract – Packed with anthocyanins for deep, cool-toned color correction.
Rosehip & Sunflower Extracts – Strengthen and nourish hair for a smoother, shinier finish.
Ingredients That Work for You:
-
Decyl Glucoside & Sodium Lauryl Sulfoacetate (SLSA) – Gentle, sulfate-free cleansers that provide a rich, effective lather without irritation.
Guar Hydroxypropyltrimonium Chloride – Conditions and smooths hair for a soft, tangle-free feel.
Panthenol (Vitamin B5) – Adds hydration, shine, and strength to fragile strands.
Gluconolactone & Sodium Benzoate – A mild, non-irritating preservative system that keeps your shampoo fresh.
Vegan | Gluten-Free | Nut-Free | Eco-Friendly
No synthetic dyes. No artificial fragrances. No compromise.
Make the switch to a truly natural purple shampoo today!
Ingredients: purified water (and) Rosa canina (rosehip)extract (and) helianthus annus (sunflower) seed extract, decyl glucoside***, sodium lauryl sulfoacetate***^, vegetable glycerin*, propanediol***, (and) proprietary color blend of spirulina platensis (spirulina),Ipomoea Batatas (purple potato)extract, gluconolactone***(and) sodium benzoate***(preservative system), guar hydroxypropyltrimonium chloride, panthenol (vitamin B), secret essential oil blend including violet leaf.
VEGAN. GLUTEN+NUT FREE.
*certified organic ** wild harvested ***Ecocert ^safe, gentle cleanser, not SLS
💜 Purple Hair Care FAQ
Q: Is this purple shampoo safe for sensitive scalps?
Yes. All Flourish Beauty Lab purple products are formulated without synthetic dyes, sulfates, or artificial fragrance. We use gentle, plant-based cleansers and colorants to reduce irritation. Many customers with eczema, dermatitis, or fragrance sensitivity use it successfully.
Q: Is it fragrance-free or unscented?
Technically, it is fragrance-free (we do not use synthetic fragrance), but it is not unscented. It has a subtle, natural scent from the botanical ingredients and extracts used. There is no added perfume.
Q: How is the color created?
We use natural pigments from spirulina (blue-green algae) and purple sweet potato extract. These botanical pigments neutralize yellow and brassy tones without synthetic ultramarine or coal-tar dyes.
Q: How strong is the toning?
The toning is gentle and builds gradually with use. If you need a stronger toning effect, you can add our Violet Booster — a customizable powder you mix into your shampoo or conditioner for extra toning or a deeper clarifying cleanse.
Q: Can I use it on gray or white hair?
Yes! It’s designed for blonde, silver, gray, and white hair. It helps brighten and neutralize brassiness in all light hair tones, without staining or dulling the natural color.
Q: Is it safe for color-treated hair?
Yes. It’s sulfate-free and formulated to protect color-treated and highlighted hair. It won’t strip or fade salon color.
Q: How often should I use it?
Most people use the Purple Shampoo 1–2× per week and alternate with a non-toning shampoo in between. You can adjust frequency based on your tone goals and how often you wash your hair.
Q: Does it lather?
Yes! Even though it’s sulfate-free, our formula has a rich, creamy lather from gentle coconut-derived cleansers.
Q: Where is it made?
Every batch is made fresh in our lab in Vermont.
Learn more about our purple shampoo:
How I Care for My Blonde Going Grey Hair | Volume + Shine Routine,
So excited to have a healthy purple shampoo alternative! Unfortunately, when it arrived, the pump head was broken off, so I’m unable to use it :(. Have tried sending multiple emails and have not yet heard back.
I love this shampoo. My hair feels clean without drying it out. AND...a little goes a long way! Love it and I will keep using it to keep my glorious white hair bright!
I purchased this product because it is non-toxic. It doesn’t brighten my blonde as well as my normal purple shampoo , but it doesn’t brighten a little. I have been using the shampoo and the booster . My main issue is that my bottle has not stopped leaking since I received it . I am losing product everyday from the faulty pump that leaks. Overall, I don’t know if I would purchase again as it’s pretty expensive and doesn’t work great.
I searched for years for a truly clean/nontoxic shampoo to tone and brighten my blonde hair. I had given up until I stumbled on this beautiful product! I was blown away by the ingredients….so clean I allow my young daughters to use this without batting an eye. I’ve used this for my weekly washes for months now, followed by my favorite organic conditioner. I get the soft blonde tone I want and none of the yellow or brass I don’t. I’m so thrilled to finally have a fully nontoxic, healthy hair arsenal. 😄
Natural blonde here. I had been wanting a natural purple shampoo for my blonde hair. I was gifted this for Christmas by my amazing husband, I’m just starting to run out(I wash my hair every night). My hair goes to the middle of my back, and with 3 pumps, it lathers beautifully. I’m a very frugal person but this is so worth the money! At the risk of sounding vain and overly confident, my hair looks amazing. It hasn’t dried it out, and it makes my very blonde hair look even more blonde. I love love love the fact that there are no artificial dyes. Total win!
We have very hard water, so I use the Purple Shampoo and Conditioner to clean my hair every Sunday. Can notice such a difference in smoothness and shine. Great way to start the week!
Love it!
Removed all the yellow from my hair and no plasic bottle. What's not to love.
Really like the product
LOVE this shampoo, leaves my hair looking healthy and vibrant! Great for those of us who are turning gray!
I have used the purple shampoo and conditioner for many years. It remains a favorite of mine. It leaves my hair silky soft and brightens my silver strands.
I'm so relieved to find a purple hair product (that works!) that is made with such clean ingredients. This shampoo brightens my natural gray hair to a sparkly state and removes any mineral build-up that can cause yellowing or overall dingey-ness, all while taming the frizz that I am prone to. So grateful to have this winner in my arsenal (I use (and LOVE) the Honey Blossom shampoo and conditioner as my more daily products and use the purple every two weeks or so).
Love this so much. Wonderful product. Great results.
I finally bought the travel size purple shampoo and conditioner, while waiting to use up the current other brand in my shower. And I may just pour the other shampoo down the drain, I love how this shampoo makes my thinning and lifeless, arctic-blonde hair feel so much thicker and gives it some body, even in the winter! Not sure why I’m surprised, I love all of my Flourish products! I’ll be buying the full size as soon as the travel sizes are empty,
I wanted to love this shampoo, but unfortunately not only did it smell awful, but I also had an allergic reaction to it. My hair fell out in clumps, my scalp was itchy, and I broke out in a rash all over my body.
Hi Jennifer-
Thank you for sharing your experience. We take customer feedback very seriously, and I’m sorry to hear about the concerns you’ve raised.
Our Purple Shampoo has been carefully formulated and loved by customers for years, especially those with sensitivities who might have a difficult time with conventional purple shampoos, and we've never encountered an experience like this before. All of our products are crafted with ingredients recommended for sensitive skin and undergo thorough quality control to ensure they are both safe and effective.
Since your feedback is important to us, we kindly asked for photos or documentation of the hair loss and rash to better understand and investigate the situation. We also recommend consulting with a dermatologist to help determine if any specific ingredient may have caused this reaction, as allergies can vary widely from person to person.
Please feel free to reach out to us directly at kirsten@flourishbeautylab.com so we can work with you to address this further.
Warm regards,
Kirsten Connor
I am one of those blonds turningn gray and am really liking this shampoo!
Hi Elizabeth-
Yay for blondes going gray! I'd love to see your progress and I'm so happy Vibrant + Violet is part of your journney.
Kirsten
I've been using the purple shampoo & conditioner for a few months & I love it! I'm growing out my natural gray/dark brown hair, but still have some previously colored (dark brown that has turned slightly brassy) hair on the ends. The purple shampoo & conditioner really helps to blur the contrast & blend the grays & browns. It has a very neutral smell that doesn't overpower (I'm very sensitive to smells). My hair feels soft & has a nice shine to it. The shampoo is very thin/watery, so that takes some getting used to but is not a problem for me.
Great product, I got lots of compliments on my color
When I decided to embrace my natural gray/white hair, I began using the purple shampoo recommended by my hair stylist. After a while, I noticed that my scalp was frequently itchy. Rather than buying an additional product to deal with an irritated scalp, I decided to try a different shampoo. After using the Vibrant + Violet Purple Perfecting Shampoo one time, my scalp was less irritated. This shampoo meets my needs, and my hair looks & feels great!
I really hoped this shampoo and conditioner would help my hair look better. At first it was great but once I shook the shampoo container my hair turned knotty with dryness. I just ordered from a custom shampoo conditioner company to hopefully find a nontoxic shampoo conditioner that works. These products contain a forever chemical sodium benzoate; if you research a truthful resource it is better to preserve with vitamin E and not a chemical. Ugh 😑
Hi Deb and Jim-
I appreciate you sharing your experience with our Vibrant + Violet Shampoo.
In the interest of sticking to the facts here in the comments section, I do want to clarify that the sodium benzoate that we use as part of the preservation system is actually an organic sodium salt that is used in food preservation and as a pickling agent. The trendy term 'forever chemical' applies to PCB's and other leaching agents from plastics that pollute the environment. I must also set the record straight on your reference to Vitamin E. It is absolutely not a full spectrum preservative for water based products-it acts as an antioxidant for plant based oils to keep them from turning rancid. It has zero effect on mold or bacterial growth which can happen in the presence of water. Proper preservation is absolutely critical.
I'm sorry you felt disappointed in the results of the shampoo. That is not the experience of the majority of our customers but it is true that everyone's hair is different. I wish you the best in finding the perfect match for your hair.
Kirsten
I like that the purple coloring seems to be sourced from natural ingredients. I have used the shampoo and conditioner a couple times and my hair is left soft and I hope to see the yellow tones in my long white hair begin to lessen.
Love it!
I have used this twice and it leaves my hair incredibly manageable! And helped the color come back to it’s original highlights. I will be buying other products as well by this company! Love, Love!
My hair looks and feels so healthy! I’ve tried other purple shampoos , and this is the best by far.
This worked well on my hair. Left it clean, shiny, and corrected the brassy color in my hair.
This shampoo was so gentle on my sensitive scalp, and it left my hair clean and shiny.
A Winning Product!
It’s so hard to find safe and clean products that really work! I’m a new customer, am sensitive to chemicals, including fragrances and am doing great with this product. Even people who don’t have known reactions to chemicals need to know toxic chemicals still affect their bodies adversely. As for aesthetics, after just one use of the Vibrant + Violet Purple Perfecting Shampoo my husband, who didn’t know I’d tried it yet, commented on how sparkly my hair now is.